Full liberalization of cross border electricity supplier war Ali and Amazon staged ecological game

"double 11" just after the "black five" again, this year the two shopping Carnival Ali and Amazon’s "slight collision" may become a global business important turning point, because from this moment, the two who wins, merits, and finally against is not virtual parallel to the world, but the same dimension of the total war.

 

China "double 11" just after the "black five" again, this year the two shopping Carnival Ali and Amazon’s "slight collision" may become a global business important turning point, because from this moment, the two who wins the merits. Finally, the virtual world is not against parallel, but the same dimension of the total war.

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family Carnival to squeeze bad shopping "black Friday" is still unfamiliar to Chinese people, like the global consumers from this year to Chinese Ali after the listing alone Carnival silently want to chop hands "double 11". But recently, Amazon announced the "black five" version of online shopping this new shopping Carnival in Europe and the United States to Chinese four points in the afternoon of November 28th, Amazon’s China overseas purchase section on Amazon American synchronization on "black Friday" promotions, consumers will be able to use China Chinese using the Amazon site to buy goods, at the same time enjoy the relative convenient delivery and provides local customer service service China amazon.

this means that Amazon wants to use this crazy growth of cross-border electricity supplier certailnly "astepping-stone to success", once again knocking on the Chinese consumer market will Chinese consumers back into the door to the Amazon in the world to establish the ecological electricity supplier.

in fact, before the sea purchased "black five promotion, the basic realization of the" internationalization colonial unification "of the Amazon began to try the new" going out "strategy in Chinese, the introduction of foreign goods into the Chinese as an important strategy for a business career, Amazon China in the second half of 2014 the new president Ge Daoyuan choose different route, the main overseas commodity:

announced in August 19th the four major international brands on the line;

in August 20th reached a cooperation with the Shanghai Free Trade Zone, settled in cross-border platform;

The United States, Germany, October 29th Amazon

Spain, France, Britain and Italy website China direct mail service;

November 11th China Amazon overseas purchase online, from the hope that the "double 11" international shopping area share

and Ali’s internationalization is based on different businesses and consumer groups to establish a different platform to come in and out of the dual strategic layout.

said Ali’s coming layout. Its cross-border electricity supplier business is divided into: Tmall international, Taobao global purchase and a scouring network. In the opinion of the electricity supplier Jun, Tmall international will be in addition to the Amazon Chinese overseas purchase, domestic consumers can buy the main > future global commodity

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